July 1, 2014
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Snapchat: 5 Ways to Customize News to Attract Younger Audiences

Short videos to call attention to a story, compelling headlines, text in the opening page summarizing the story, condensed information, and content relevant to younger audiences. […]
June 25, 2014

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social […]
June 17, 2014
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Immediacy Illusion: Roles in the Newsroom that Should not Overlook Social Media

When we look at a newscast on the TV set we immediately feel there is some type of mediation. There is an anchorman or anchorwoman sitting […]
May 23, 2014

Classic Marketing versus Social Media Marketing

Scheduling and direction of communication are two marketing aspects worth selecting to compare between two areas: classic marketing and social media marketing. Both types of marketing are […]