integrated marketing communications

June 25, 2014

Social Networks: Starbucks, Virgin Atlantic, and Miami Heat

This week I will evaluate three brands from the perspective of the way their social networks are structured: Starbucks,  Virgin Atlantic, and Miami Heat. The social […]
May 28, 2014

Oreo’s 100th Anniversary: Celebrating the Kid Inside!

“Celebrate the Kid Inside.” This was the theme of Oreo’s 100th anniversary campaign launched for such a special occasion. The exact day of the anniversary was […]